This role requires you to:

• Lead the process of strategic digital planning/execution and serve as a resource for advice and counsel for media planning teams
• Develop consumer insight for communication campaigns in order to support media planning teams
• Lead digital media landscape and movement as a guidance for media planning teams
• Supervise / consult media planning teams as digital strategy expert
• Ability to collaboratively work with media planning teams where responsibilities cross over

Qualifications:

• Bachelor Degree in advertising, communication arts, marketing, digital media or related field
• Minimum 5 Years in digital strategy, advertising, digital advertising or marketing.
• Excellent team player and possesses good interpersonal skills.
• Able to work well under pressure and a tight schedule.
• Good communication and presentation skills in Thai and English language.

The role is managerial and team leadership. The Digital Media Director will to lead a media team in all media strategy, planning and optimization for clients; and manage all digital media in partnership our media team.

Candidates should have leadership, management and mentoring experience; having served as the senior media team contact on major client engagements. This person should also have a successful track record of increasing clients’ confidence in digital marketing and media; achieved by understanding the clients’ business and by applying sound strategic thinking, strong qualitative and quantitative support and excellent communication skills.

Duties and Responsibilities

• Plans, buys, executes and optimizes all digital media: display (endemic/programmatic), video and paid search.
• Collaborates closely with other disciplines to develop cohesive, people-centric strategies and execution
• Consults with offline agency to increase synergy (allocations, flighting, creative)
• Works closely with performance team to track contributions, analyze, extract insights and optimize
• Mentor media planning team members; providing continuous feedback, support and inspiration, to help them achieve their professional goals.
• Provide guidance on client assignments; serving as the strategic lead and ensuring thorough consideration and evaluation of all opportunities.
• Track the progress of client work; ensuring quality, creativity and integrity of all media services provided, as well as timely delivery.
• Continuously propose new and innovative ideas; pushing clients outside of their comfort zone.
• Monitor and analyze program performance; optimizing rigorously to improve contributions to objectives with greater efficiency.
• Cultivate relationships with clients and their other partner agencies; satisfying requests, earning trust, exploring needs/areas of improvement and growing relationships over time

Qualifications and Experience

• Minimum 6-8 years’ experience in Digital Media with 3 years in a supervisory role.
• Strong background in media planning, negotiation, and performance analysis and an impressive understanding of the digital environment
• Extensive client-facing experience.
• Brand-building and direct-response programs.
• Hands-on planning, buying, management and analysis across digital channels.
• Media ad serving, tracking and analysis.
• Media Research (e.g., Kantar, ComScore, Nielsen).
• Good understanding in programmatic media and ad tech including DSP, RTB and biddable media like Paid Search and Facebook Ads.
• Ability to manage multiple clients simultaneously and interact with multiple internal teams.
• An entrepreneurial spirit, desire to "change the game", a self-starter, and thinks outside of the box.
• Experience managing, developing and hiring talents.
• Works effectively in a fast-paced, energetic team environment.
• Good communication and presentation skills.
• Experience/involvement in new business planning and presentations.

Position: Programmatic Sales Specialist (Reports to Partnership & Solutions Manager)

We are looking for an experienced, analytics-driven, sales-oriented individual to help expand our Programmatic products in the market. The Programmatic Sales Specialist will also own the strategic planning and implementation for his/her assigned brand. You will be responsible for responding to briefs in a timely and efficient manner, providing detailed rationales and programmatic media plans, and providing direction and management to the Campaign Specialist on setup and implementation.

Duties and Responsibilities:

Programmatic solution design based on the client’s success metrics and KPIs –

• Work closely with management/media teams to get products specified and built according to the client’s brief.
• Collaborate with Media Business teams to create and respond to Programmatic opportunities for programmatic adoption and sales
• Engage with DSPs to build strategic partnerships

Campaign planning and management –

• Effectively communicate digital strategies and rationale for tactical approaches for each campaign.
• Formulate proposals for new client opportunities.
• Work closely with Traders, Buyers, Planners, Analytics team, and Adtech partners to ensure successful platform implementation, campaign measurement reporting, and insights generation.
• Troubleshoot issues on all pre-production and live campaigns.
• Oversee campaign QA process.
• Generate and manage monthly bill/pay and spend reporting in coordination with Planning and Trading Team.
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Produce performance reports with detailed analysis and actionable recommendations based on the performance of DSPs.

Others –

• Provide educational support to media teams and clients to enhance their understanding of Programmatic and its benefits.

Qualifications & Requirements

• Experience in digital marketing agencies or ad tech companies for 3+ years
• 2 to 3 years of experience as an account strategist, trader, ad operation, or programmatic sales.
• A strong consulting mindset with good client engagement experience.
• Proven experience in managing regional online advertising campaigns in DV360, The Trade Desk, and/or other DSPs such as Xandr (AppNexus).
• Good knowledge of digital platforms and Proficiency in AdTech ecosystem of ad exchanges, DSPs, SSPs, 1st and 3rd party audience targeting and technology, online measurement, ad operations and measurement platforms.
• Experience in Analytics & Measurement Tools (Google Analytics, GTM, Campaign Manager) would be an added advantage.
• Proven track record of delivering results in a fast-paced environment.
• Ability to communicate insights to multiple stakeholders and drive new value to existing accounts by identifying new opportunities or gaps within ongoing programs.
• Experience building client pitch decks (and the associated research) to close new business.
• Strong analytical thinking and mathematical skills.
• Good communication skills both verbal and written.
• Proficient in English
• Must possess strong skills in using Google Sheets, Slides, Microsoft Excel, and PowerPoint.
• Strong project management skills.
• Motivated with good problem-solving skills.

Key Areas of Responsibilities

Responsibilities include, but not limited to:

• Manage real time bidding campaigns on multiple platforms for clients (including but not limited to: Google Adwords, Facebook/Instagram ads, Display ads, etc.)
• Monitor, report and analyze campaign results to meet the client's objectives.
• To carry out regular optimization for a number of assigned ongoing accounts, ensuring the efficient day-to-day management of the campaigns.
• Manage budgets and allocate amounts appropriately.
• Generate audience and tracking pixels for campaigns.
• Provide guidance to client to ensure marketing pixels is correctly implemented.
• Set up banner and placement tags on ad-serving platform.
• To produce regular reports containing informative descriptions of campaign activity, suitable advice and recommendations with a clear summary of performance against the key performance indicators.
• Campaign types: including, but not limited to: Media buy campaign (budget, impression or click based), CPL campaigns (conversion rate optimization, ROI optimization), and Social ads (engagements, likes, shares).
   

Qualifications and Experience

• Have experience in biddable/trading position 4 years or more. (Focusing on these platforms: Facebook/Google Ads/TikTok/LINE Lap/Twitter)
• Have the experience to take care of 3-4 specialists, senior specialists. 
• Have experience with Excel/Google Sheet/Supermetrics for more than 2 years (mandatory on basic formula(sumifs/query/arrayformula/index) and others)

Key Areas of Responsibilities

Responsibilities include, but not limited to:

• Manage real time bidding campaigns on multiple platforms for clients (including but not limited to: Google Adwords, Facebook/Instagram ads, Display ads, etc.)
• Monitor, report and analyze campaign results to meet the client's objectives.
• To carry out regular optimization for a number of assigned ongoing accounts, ensuring the efficient day-to-day management of the campaigns.
• Manage budgets and allocate amounts appropriately.
• Generate audience and tracking pixels for campaigns.
• Provide guidance to client to ensure marketing pixels is correctly implemented.
• Set up banner and placement tags on ad-serving platform.
• To produce regular reports containing informative descriptions of campaign activity, suitable advice and recommendations with a clear summary of performance against the key performance indicators.
• Campaign types: including, but not limited to: Media buy campaign (budget, impression or click based), CPL campaigns (conversion rate optimization, ROI optimization), and Social ads (engagements, likes, shares).
   

Qualifications and Experience

• Have experience in biddable/trading position 3 years or more. (Focusing on these platforms: Facebook/Google Ads/TikTok/LINE Lap/Twitter)
• Good communication in English and interpersonal skills.
• Experience in creative optimization, landing page analysis, keyword generation, and bidding analysis is desired.
• Have the experience to take care of 2 specialists or more in the team. 
• Have experience with Excel/Google Sheet/Supermetrics for more than 2 years (mandatory on basic formula(sumifs/query/arrayformula/index) and others)