OUR TEAM | i-dac (Bangkok) Co.,Ltd.

WE HAVE THE BEST PEOPLE

18

GOOGLE DIGITAL GURUS
62

GMP/GA Professionals
97

Meta Blueprint Certified Professionals
76

Tiktok Certified Professionals
39

X Certified Professionals
10

APPLE SEARCH ADS CERTIFICATIONS

A MESSAGE FROM THE PRESIDENT

Since our inception in 2012, DAC Asia has emerged as a major online advertising network in Southeast Asia with thriving subsidiaries in Thailand and Indonesia. Recently, we have extended our reach by establishing i-dac Vietnam in 2022, further strengthening our regional network and providing advanced digital technology and marketing services to the Vietnam market.

As a subsidiary of Hakuhodo DY ONE, Japan’s leading digital marketing company and a member of the Hakuhodo DY Group, we have constantly improved our strategies and approaches to stay ahead in this rapidly evolving business. Despite unprecedented challenges, our team remains steadfast in exploring new technologies and solutions to help our clients achieve their goals.

At DAC Asia, we have built a reputation for delivering high-quality services and solutions. Our expertise in digital transformation (DX), customer relationship management (CRM), and other capabilities beyond digital media enable us to deliver targeted and effective advertising campaigns to the right audiences and drive meaningful interactions.

We take data-driven approach to our work, analyzing and optimizing our strategies to ensure that we deliver the best possible results for our clients. Our dedication to building long-term relationships with our partners and customers is based on trust, transparency, and collaboration.

We understand the unique challenges and opportunities that businesses face in Southeast Asia, and we are prepared to take them on. Our goal is to become Southeast Asia's top digital agency and advance online marketing and ad technology to a new level.

Join us on this exciting journey, and witness the transformation we bring to the region.

Mitsuo Omaru
President & CEO

READ MESSAGE FROM PRESIDENT

MANAGEMENT TEAM

Chief
Executive
Officer (CEO)

MASARU
KOSHIBA

{"name":"MASARU KOSHIBA","position":"Chief Executive Officer (CEO)","html":"With over 15 years of digital marketing leadership across Asia, Masa specializes in driving transformative growth for regional businesses. He established his career foundation at Hakuhodo Tokyo in business development and media planning. Since 2017, he has been a pivotal force in scaling Hakuhodo DY One (formerly DAC) across Japan, Indonesia, and Thailand. Today, as CEO of i-dac Bangkok, Masa combines deep crossborder expertise with high impact digital solutions to help clients navigate complex markets and unlock new revenue streams.<\/p>"}
Chairman

FREDDY
TAN

{"name":"FREDDY TAN","position":"Chairman","html":"Freddy is the Chairman of i-dac Bangkok and Director of DAC Asia, where he leads HDY One&#39;s expansion across Southeast Asia. He holds a degree in communication from University of Canberra and an MBA from University of Hull, and has more than 25 years of regional experience in advertising and digital marketing, spanning Auto, IT, FMCG, Home Appliances, Ecommerce, and B2B.&nbsp; \r\nA sci-fi enthusiast at heart, Freddy&#39;s thrilled that AI is now a daily reality. He firmly believes that AI will improve how we work and live, freeing us to focus more on ideation, strategy and creativity.<\/p>"}
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TEAM LEADERS

SUNCHAI S.
(BEE)

Chief Finance Officer

{"name":"SUNCHAI S. (BEE)","position":"Chief Finance Officer","html":"Sunchai (Bee) is the CFO of IDAC Bangkok, overseeing all financial operations, from budgeting and tax strategies to compliance and governance. A highly credentialed professional, Bee is a Certified Public Accountant (CPA), Certified Internal Auditor (CIA), and Certified Management Accountant (CMA), and a member of the Institute of Federal Public Accountants.<\/p>\r\n\r\nSince 2022, Bee has been key to safeguarding cash flow by monitoring critical financial metrics and providing strategic financial counsel to executive and global teams on major investments, credit terms, and tax implications.<\/p>\r\n\r\nDriven by a strong belief in community engagement, Bee dedicates his time outside of work to charity events and passionately shares his financial acumen as a part-time educator, fostering the next generation of professionals.<\/p>"}
BRYANT C.

Chief Growth Officer & Head of China Team

{"name":"BRYANT C.","position":"Chief Growth Officer & Head of China Team","html":"Bryant Chou brings nearly two decades of experience in corporate finance, entertainment\/media and fast-scaling business growth and entrepreneurship across the US, Asia and Europe. As Chief Growth Officer and Head of China at I-DAC Bangkok, Bryant is responsible for expanding the scope of DAC&#39;s agency services to include increased capabilities such as brand strategy, creative, marketing communications, PR and more, while also targeting Chinese brand clients seeking market entry and growth in Thailand and across the SE region.<\/p>\r\n\r\nIn the decade prior, Bryant transformed a Chinese entity, Yi Shi Yi Se, into a youth culture leader, first by developing an advertising and media business from the ground-up for the international media brand, VICE Media, and then pivoting to launch a local culture brand platform, BIE. He also brings VC investment, strategic insight, corporate development and marketing experience from his previous roles at a boutique equity research\/consulting business and a leading restructuring investment bank in NY. Bryant graduated from the Wharton School at the University of Pennsylvania as an early graduate in December 2002, receiving a Bachelor of Science in Economics with concentrations in Finance and Management.<\/p>"}
KANON V.
(PON)

General Manager - Business Development

{"name":"KANON V. (PON)","position":"General Manager - Business Development","html":"Kanon Vattanapayoongkul is the General Manager &ndash; Business Development at i-dac Bangkok, where he leads business growth, strategic partnerships, and client development initiatives.<\/p>\r\n\r\nWith more than 15 years of experience in digital marketing and business strategy, he specializes in helping organizations unlock growth through the integration of marketing, data, technology, and AI. His focus is on turning complex business challenges into measurable growth opportunities and building solutions that deliver meaningful business outcomes.<\/p>\r\n\r\nKanon is passionate about the future of marketing, particularly the role of AI, data intelligence, and modern measurement frameworks in driving smarter business decisions and sustainable growth. Alongside his corporate role, he serves as a Committee Member of the Digital Advertising Association (Thailand) (DAAT), actively contributing to the advancement of Thailand&rsquo;s digital marketing ecosystem.<\/p>"}
DUANGPORN P.
(POOK)

General Manager - Integrated Business & Head of People

{"name":"DUANGPORN P. (POOK)","position":"General Manager - Integrated Business & Head of People","html":"With over 17 years of experience across industries, Pook has built her career on one core belief: that the best business results come from the best people, working in the right environment. \r\nAs Head of Integrated Business, she oversees a dynamic unit that brings together strategy, creative, social media, KOL, client service, and media planning &amp; optimization - orchestrating every moving part to create meaningful impact for clients. As Head of People, she champions a workplace culture rooted in trust, growth, and genuine human connection. \r\nFor Pook, leadership is not about managing functions - it is about nurturing people so they can do the best work of their lives. \r\nShe holds a Master of Arts Administration and a Certificate in Human Resource Management from Central Queensland University, Australia, and a Bachelor of Communication Arts from Bangkok University. Away from work, Pook is a firm believer in filling life with things that truly spark joy - weekend workshops purely for leisure and discovery, sweating it out through running, gym sessions, and Pilates, and coming home to the sweetest reward of all - good food and the warm company of her beloved cats.<\/p>"}
WANNISSORN P.
(ANG)

Deputy General Manager

{"name":"WANNISSORN P. (ANG)","position":"Deputy General Manager","html":"Ang is an advertising professional with over 10 years of experience in hybrid planning and digital marketing, with expertise across FMCG, Automotive, and Banking. She has led strategic planning, managed multi-account portfolios, and developed integrated digital solutions that drive both brand growth and business results.<\/p>\r\n\r\nShe is passionate about collaborating with clients, brand teams, and agency partners to translate business objectives into effective marketing strategies. Driven by curiosity and a strong interest in emerging trends and technologies, Ang continuously looks for new ways to improve campaign performance and audience engagement.<\/p>\r\n\r\nOutside of work, she enjoys staying active through Pilates and gym sessions, while embracing a relaxed and balanced lifestyle.<\/p>"}
PUNNARAS K.
(GIFT)

Head of Trading Desk, Media Solutions & Operational Excellence

{"name":"PUNNARAS K. (GIFT)","position":"Head of Trading Desk, Media Solutions & Operational Excellence","html":"Gift, who bringing people, technology, and workflows together. Over the past 11 years, She has used a practical background in Computer Engineering to help digital media teams stay organized, optimize trading processes, and make everyday business operations run smoothly. She focuses on bridging the gap between technical engineering teams and media planners, turning complex data and programmatic setups into clear, efficient processes that make everyone&rsquo;s job easier. She balances a natural knack for problem-solving with a collaborative style, focusing on creating clear internal guidelines, managing tools and budgets, and building a supportive, organized environment where teams can do their best work.<\/p>"}
YURIE K.
(YURI)

Data and Media Solutions Director

{"name":"YURIE K. (YURI)","position":"Data and Media Solutions Director","html":"Joining the company in 2022, Yuri brings a wealth of digital marketing experience, having driven programmatic, social, and CRM initiatives at the headquarters, DAC (now Hakuhodo DY ONE) since 2014. She works closely with global technology partners to leverage advanced data solutions for her clients. Today, Yuri serves as a strategic consultant, guiding brands through complex digital landscapes. Rather than simply implementing tools, she helps clients integrate customer intelligence, measure true marketing effectiveness, and orchestrate data-driven strategies that elevate the overall customer experience.<\/p>"}
THAMMARAT T.
(PLUM)

Head of CX (Customer Experience)

{"name":"THAMMARAT T. (PLUM)","position":"Head of CX (Customer Experience)","html":"Thai-Japanese speaking digital expert with over a decade of experience in Digital and Web Production. Plum has successfully delivered high-impact websites, applications, and digital events for government agencies and global brands across FMCG, Automotive, and Consumer Electronics industries. He also specializes in CRM planning and implementation, with proven expertise in maximizing the LINE platform.<\/p>\r\n\r\nAs Head of Customer Experience, Plum leads our talented team of producers and project managers, ensuring every project is guided by engaging, high-value user experiences that drive real business results.<\/p>"}
SIRIKORN J.
(MING)

Regional Director - Partnerships & Programmatic

{"name":"SIRIKORN J. (MING)","position":"Regional Director - Partnerships & Programmatic","html":"Ming leads Partnerships &amp; Programmatic at i-dac Bangkok, where she architects commercial deals and relationships with major media platforms across Thailand. Over 10 years in the industry, including solution specialist stints at TikTok and Lazada, have sharpened her instinct for spotting the angle others miss &mdash; a skill she&#39;s backed with a Master&#39;s in Marketing Analytics from the University of Southampton. Outside the deal room, she applies the same calculated intensity to weightlifting and CrossFit, treating every PR like a problem worth solving.<\/p>"}
SUBENJA S.
(BEN)

Head of Human Resources & General Affairs

{"name":"SUBENJA S. (BEN)","position":"Head of Human Resources & General Affairs","html":"Ben holds a Bachelor&#39;s Degree in Arts from Assumption University, majoring in Business English with a minor in Insurance Management. Throughout her career, she has developed extensive expertise in the full spectrum of HR functions, including talent acquisition, performance management, employee engagement, learning and development, compensation and benefits, organizational development, and people management with nearly 20 years of comprehensive experience in Human Resources and General Affairs across multinational organizations.<\/p>\r\n\r\nShe is passionate about empowering people, developing future leaders, and fostering an inclusive workplace where employees can thrive and contribute to the organization&#39;s long-term success.<\/p>"}
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