Hakuhodo DY ONE Certified as a Japan/APAC Partner for Google's New MMM Product “Meridian"

Tokyo, January 31, 2025 – Hakuhodo DY ONE has been officially certified as an APAC Partner including Japan for Google’s new open-source Marketing Mix Modeling (MMM) product, Meridian (*1). This partnership strengthens our ability to deliver data-driven marketing solutions by leveraging Google’s advanced measurement tools to enhance ad effectiveness analysis and budget optimization.

■What is Meridian?
Meridian is Google’s open-source MMM platform, designed to address key challenges in ad measurement and attribution (*2). By incorporating detailed ad placement data, search volume insights, and reach/frequency metrics, Meridian enables more accurate performance assessments and streamlines the traditionally complex MMM process.

■Why Hakuhodo DY ONE?
With a longstanding expertise in digital advertising, Hakuhodo DY ONE has been at the forefront of Google Ads integration and digital measurement solutions. Hakuhodo DY Group has been pioneering MMM services for over a decade, refining advanced methodologies that provide actionable insights for clients.
As a Meridian Certified Partner, Hakuhodo DY ONE gains exclusive access to Google’s premium ad placement data, allowing us to:
•    Improve data accuracy and reduce the burden of manual data collection
•    Enhance ad effectiveness verification with real-time MMM insights
•    Expand MMM capabilities to a wider range of client industries

This partnership further reinforces Hakuhodo DY ONE’s commitment to marketing innovation, equipping clients with the tools to make smarter, data-driven investment decisions.

■Bringing Meridian's Power to the Thai Market 
While Hakuhodo DY ONE holds the official Google partnership, i-dac (Bangkok) is equipped to leverage the power of Meridian, in close collaboration with Hakuhodo DY ONE, to deliver enhanced data-driven marketing solutions to clients in the Thai market. This collaboration allows i-dac (Bangkok) to tap into Hakuhodo DY ONE's expertise and resources, bringing cutting-edge MMM capabilities to address the unique challenges and opportunities within Thailand.

■Future Developments
Hakuhodo DY Group will integrate Meridian into our Analytics AaaS platform–a cutting-edge Advertising Analytics as a Service solution for ad performance measurement and budget allocation simulations. A detailed press release on this initiative will be announced soon.

Moving forward, Hakuhodo DY ONE will continue to expand its expertise in MMM, helping businesses navigate the evolving digital advertising landscape with precision, efficiency, and data-backed strategy development.

(*1) Certification won under the company name, D.A. Consortium Inc. 
(*2) For further information about Meridian: https://developers.google.com/meridian